Why does our hair change in autumn?
In autumn, hair loss increases: we can lose up to 150 hairs a day, compared with 50 to 100 normally. This phenomenon, called seasonal shedding, is natural and temporary.

Hair loss, duller and more brittle hair
Why does it happen?
The hair cycle follows the seasons. In summer, light stimulates growth, but in early autumn less sunlight and hormonal changes push more hairs into the resting phase (telogen phase). The result: they fall out to make way for new ones.
Autumn also brings drier air, wind and temperature changes (indoor heating / cold outdoor air) that dry out the fibre and can make the scalp more sensitive. Hair therefore becomes duller and more brittle.
How long does it last?
This period generally lasts 6 to 8 weeks. It doesn't affect everyone with the same intensity, but it is part of normal hair renewal.
An adapted autumn hair routine:
1. Hydrate: Wind and temperature changes dehydrate the fibre. An alcohol-free Honey Hydrating Mist™ rich in humectants helps restore the hair's moisture levels and bring back suppleness and shine.
2. Nourish and protect: The hair's natural lipid film thins in the cold. A few drops of the Immortelle Infused Hair Oil™ seal in hydration, strengthen the fibre on the lengths every day and stimulate microcirculation on the scalp.
And also:
3. Massage your scalp regularly to stimulate microcirculation.
4. Do oil treatments to nourish and strengthen the fibre.
5. Eat a diet rich in iron, zinc and B vitamins.
6. Avoid excessive heat (hairdryers, straighteners).

Autumn hair loss is a natural cycle, often invisible but essential to the balance of the scalp.
Learn now how to use your oils according to your hair type in our article How to use hair oil for the best results!